1. Give your crowdfunding profile a compelling title. For purposes of brand consistency, make the title the same as the title of the project for which you are raising funds. Insert the title into the header.
  2. Write a short tagline and insert it beneath the title in the header of your crowdfunding profile. The tagline should describe your project in a single phrase and grab the attention of the reader (see Resources).
  3. Write an extended description of your crowdfunding project. Make it tell a compelling story by following these five points:
    1. Who you are. The name of your organization. What makes you so interesting, what you have done in the past and what you stand for.
    2. Describe your project or goal. Describe your product, service and/or activities. Be concrete and project industriousness.
    3. An exciting thing about your project. Who benefits from your project. Why you are the only organization doing what you do, in the way that you are doing it. Say how your project will affect lives.
    4. Explain why your project needs money and what could be made possible. Be specific about what you would spend the money on.
    5. The benefits of funding your project. Touch on some of the tangible rewards backers will receive in exchange for putting their trust in you.
    6. Tell the reader who he can fund the project. This is called the “action step.” Tell them where to go, what to click, what to do, and how to contact you.
  4. This formula generally follows the same description standards proven by crowdfunding industry leaders like Kickstarter and RocketHub. Insert the description into the main content area of your crowdfunding profile.
  5. Define a list of rewards for backers. Use a tiered reward system: The higher the donation amount, the more valuable the reward. Expect to spend some of your funds on delivering rewards to all your backers as soon as the fundraising concludes.
  6. Set a goal and state the amount in the uppermost portion of the sidebar. The two factors to consider when setting a fundraising goal are project costs and what your networks are potentially worth. You may have to make compromises in your project costs to realistically match up with what your networks are worth. Write down all of the people you know in general terms: friends, family, classmates, associates, employers, mentors and online social networks. For each of these categories, think about how many of them can and would potentially fund your crowdfunding project. Adjust your project goals as necessary and determine an attainable fundraising goal.
  7. Set a deadline for your fundraiser and insert the date in your crowdfunding profile. A deadline shows potential backers you are goal-oriented and lends a sense of urgency to your campaign. Choose a deadline that you can realistically meet within one to six months.
  8. Create a one- to 10-minute video and insert it into either the main content area of your crowdfunding profile or in the sidebar beneath the stated deadline. The video serves as a way to more fully engage your audience, proves you are real and offers a chance to tell a deeper story.
    1. The video can be as simple as the project founder talking into the camera, or it can be a fully produced commercial replete with visual effects, transitions and a soundtrack. However complex the video is, make it easy to understand, clean and actionable.
  9. Upload photos and insert them into the main content area of the crowdfunding profile. Include images of the project in action, the problem that the project will solve and/or the project founders. Images lend extra credibility and tangibility, both of which go a long way towards fostering engagement with potential backers.
  10. Create a section in project description for visitors to leave comments. Facilitating conversations is a crucial element of the crowdfunding process. The more engaged your readers are, the more likely they are to back your project.
  11. Assess your crowdfunding profile for overall effectiveness. Make any design tweaks you think will enhance the profile. Adjust your messaging and branding as necessary to accurately reflect your goals. Look at other crowdfunding profiles (see Resources) for comparison, learn from their strengths and weaknesses and apply what you learn to your own crowdfunding profile.
  12. Get the word out. Tell everyone you know about your project, and give them the link to your own crowdfunding profile.

 

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